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A value proposition template is a step-by-step framework that helps digital marketers and small business owners create a great value proposition that resonates with their target market. Let's look more closely at how value proposition templates can be so helpful for a business.
The Value Proposition Canvas consists of two parts: the customer profile and the value map. In the customer profile you describe customer tasks, pains and gains. In the value map you describe your product, pain relievers and gain creators. With better insight you create products and services that customers want.
Value Proposition Canvas defined On the right, the canvas profiles the customer by asking: what jobs are they trying to accomplish, what's hard or unpleasant (pains) about their current way of doing it, and what's desirable or delightful (gains) in an ideal solution?
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A value proposition should clearly explain how a product fills a need, communicate the specifics of its added benefit, and state the reason why it's better than similar products on the market. The ideal value proposition is to-the-point and appeals to a customer's strongest decision-making drivers.
Value Proposition Canvas defined On the right, the canvas profiles the customer by asking: what jobs are they trying to accomplish, what's hard or unpleasant (pains) about their current way of doing it, and what's desirable or delightful (gains) in an ideal solution?
Follow these steps: Click on any canvas of this article. Select the canvas you want. Customize the value proposition text fields. Save changes online and create as many versions as you want. Download your printable canvas for free.
In a nutshell, a value proposition is a clear statement that offers three things: Relevancy. Explain how your product solves customers' problems or improves their situation. Quantified value. Deliver specific benefits. Differentiation. Tell the ideal customer why they should buy from you and not from the competition.
Value Proposition Canvas Step 1: Create a customer profile to represent your target buyer. The customer profile makes up the first half of the value proposition canvas. ... Step 2: Create a value map for your products and services. ... Step 3: Determine value proposition-customer fit.

value proposition template word