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What is a Pardot score?

Pardot score. Pardot score is based on how many interactions a prospect has had with your Pardot assets. The higher the Pardot score, the more interactions they've had with your site or emails; thus, they are more aware of your product or service.

Does Pardot do lead scoring?

Pardot Advanced and Premium editions include access to Einstein's Lead Scoring feature. Einstein Lead Scoring generates insights based on lead fields and helps sales teams prioritize leads.

How do you add a scoring category in Pardot?

You can add Pardot category scores to lead and contact page layouts in Salesforce. To report on category scores in Salesforce, create a custom report type, and choose Pardot Category Scores as the related object.

What is scoring in Pardot?

A score in Pardot is a numerical value assigned based on a prospect taking action. We measure that action as implicit interest in your product or service. Pardot assigns default values to prospect-initiated activities. These are already set up in your Pardot account as the baseline scoring model.

What are Pardot scoring categories?

Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall numeric score, scoring categories break up the overall value into categories to indicate a prospect's particular interests.

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