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THE EFFECTS OF SOCIAL SUPPORT AND SOCIAL POWER ON - sdsu-dspace calstate

THE EFFECTS OF SOCIAL SUPPORT AND SOCIAL POWER ON - sdsu-dspace calstate 2025

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The thesis titled 'The Effects of Social Support and Social Power on Attitude Strength' by Cory Thomas Davenport explores how social support and social power influence the strength of attitudes, defined by their durability and impactfulness. The research investigates the unique and combined effects of these two social factors on various indicators of attitude strength, including clarity, correctness, certainty, confidence, ambivalence, importance, vested interest, and latitude of rejection. Through a study involving 170 participants in a controlled environment simulating power dynamics, the findings indicate that while social support significantly strengthens attitudes, the effects of social power were less pronounced but showed trends in expected directions. The study suggests that both factors may have additive effects on attitude strength and highlights the need for further research into their interactive influences.

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