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THE EFFECTIVENESS OF WOM BY USING FACEBOOK AS AN

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The thesis by Juo-Ping Lo investigates the effectiveness of word-of-mouth (WOM) advertising on Facebook as a marketing tool in the movie industry. It explores how social media, particularly Facebook, influences movie promotion and consumer behavior, highlighting its role in generating buzz and increasing box office revenue. The study employs surveys to analyze data from 452 participants, revealing that WOM communication on Facebook significantly correlates with the likelihood of attending movies. The findings suggest that Facebook is more effective than traditional movie promotion sites for exchanging information about films.

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How effective is word of mouth advertising?

Top WOMM Statistics Around 88% of consumers, globally, trust customer recommendations. Nearly 13% of all consumer sales are driven by word-of-mouth marketing. 32% of consumers come across new products due to customer referrals. User-generated content made 73% of online shoppers feel more confident in a product.

Why word-of-mouth is the most important social media?

Research has shown that word of mouth can have a significant impact on consumer behavior. ing to a study by Nielsen, 92% of consumers trust recommendations from friends and family over all forms of advertising.

Is word-of-mouth better than social media?

Social Media Is Seen As More Trustworthy Than Advertising It hyped up a product or service in a way that it could never actually meet expectations. This is why so many people trust word of mouth in all its different formats, whether its an in-person discussion or social media buzz.

How effective is Facebook as a marketing tool?

Facebook advertising attracts many businesses due to its ability to prioritize their business goals. For example, you want to promote a special event or increase a certain products sales. You can easily adjust which Facebook ads you deploy to reach those Facebook marketing goals.

Why are social communities relevant for word-of-mouth communication?

Social media empowers consumers to express their opinions and request accountability from businesses. When consumers feel their voices are acknowledged and respected, they are inclined to participate in positive word-of-mouth promotion, thereby nurturing brand loyalty and trust.

Why is the word-of-mouth so important?

Word-of-mouth marketing is important as it is an effective way to increase sales, promote products and services, increase brand recognition, and build customer loyalty. Many companies employ strategies that prompt customers to recommend their services and/or products and share positive experiences.

Is social media a powerful form of word-of-mouth communication?

Leverage Social Media: Social media is a powerful tool for amplifying word-of-mouth marketing. Encourage your customers to share their experiences on social media, and engage with them to build a sense of community around your brand.

How effective is mouth to mouth marketing?

WOM marketing is one of the most powerful forms of advertising as 88% of consumers trust their friends recommendations over traditional media. Companies can encourage WOM marketing by exceeding expectations on a product, providing good customer service, and giving exclusive information to consumers.

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How effective is word of mouth advertising?

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How effective is Facebook as a marketing tool?

Why are social communities relevant for word-of-mouth communication?

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Get the up-to-date THE EFFECTIVENESS OF WOM BY USING FACEBOOK AS AN 2025 now

Here's how it works

The easiest way to modify THE EFFECTIVENESS OF WOM BY USING FACEBOOK AS AN in PDF format online

Complete this form in 5 minutes or less

Got questions?

How effective is word of mouth advertising?

Why word-of-mouth is the most important social media?

Is word-of-mouth better than social media?

How effective is Facebook as a marketing tool?

Why are social communities relevant for word-of-mouth communication?

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People also ask

Why is the word-of-mouth so important?

Is social media a powerful form of word-of-mouth communication?

How effective is mouth to mouth marketing?

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