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The document provides sample letters and scripts for real estate professionals targeting sellers of expired listings and For Sale By Owners (FSBO). It emphasizes the importance of understanding why a home did not sell, offering insights into common reasons for unsuccessful sales, and highlights the value of professional assistance in the selling process. The content encourages communication with potential clients by providing helpful information, legal requirements, and marketing strategies to enhance their chances of selling their homes.

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What happens when listings expire?

An expired listing means that the contract for your listing has come to an end and the listing is no longer in place. Other agents may approach you since there is no valid listing in place. A canceled listing is one in which the seller and agent or broker agree to terminate the listing.

What does it mean if a listing expires?

Definition of Expired When a homeowner contracts with an agent to sell a home, the listing agreement has a set expiration date. A listing expires when this expiration date has passed without the property being sold, and without the homeowner renewing the listing contract with the real estate agent.

What to say to expired listings?

I noticed that the online listing had expired, but Im hoping its still the case that youre selling. Owner: Its not for sale anymore. We decided to fix it up, as weve had trouble getting offers and figured its because the home could use a little TLC.

Are expired listings good leads?

Expired listing leads are the most profitable prospecting data tool in a realtors toolkit. Nearly 40% of expired listings or expired leads relist with a different agent within 30 days. Data accuracy and timing are critical elements in ensuring you have the best shot at winning that listing.

How do you win over expired listings?

The key to successfully winning an expired listing is to proactively search for them on your MLS, docHub out with an expired listing letter, present your marketing metrics and professional real estate photography strategies, and sell that house!

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What happens to an expired listing?

Once a listing expires Sellers typically do one of three things: Take the property off the market completely. Relist with the previous agent with a new strategy. Relist with a NEW agent.

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What happens when listings expire?

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What happens to an expired listing?

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