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There are several key differences between an agency agreement and a reseller agreement. Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal. Whereas, under a reseller agreement, the contract is between the reseller and the customer.
A reseller agreement is a contractual arrangement between a supplier (vendor/wholesaler) and another party, which agrees to sell products on their behalf. The legally binding agreement outlines the respective responsibilities of each party, including product pricing, quantity limits, and sales strategies.
A reseller agreement typically refers to an arrangement between someone supplying goods (often known as the wholesaler) and another party selling the goods to a third party or the general public (the reseller). Under a reseller agreement, the reseller agrees to sell the products on behalf of the wholesaler.
One of the primary differences between licensing and reseller agreements is the type of rights that are granted. A licensing agreement grants the licensee the right to use a certain set of intellectual property. A reseller agreement grants the reseller the right to sell the vendors goods or services.
The key differences between the two are: Relationship with the Parent Company - A reseller may be treated as a one-time customer without any type of contract (even if their purchases are in bulk, and happen frequently), while a channel partner maintains a more structured, ongoing relationship.
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Contents Defining the scope of the reseller agreement. Outlining the duration of the agreement. Outlining the rights and obligations of the reseller and the customer. Outlining the scope of the resellers services. Outlining any exclusions. Setting out payment terms. Stating the payment terms.
Contents Defining the scope of the reseller agreement. Outlining the duration of the agreement. Outlining the rights and obligations of the reseller and the customer. Outlining the scope of the resellers services. Outlining any exclusions. Setting out payment terms. Stating the payment terms.
Unlike distributors, resellers dont purchase and store your product, ready to sell. Instead, they act as a middleman, taking a commission when they sell your product to a customer. You must often ship the product to the customer directly after receiving the resellers purchase information and fee.

sample reseller agreement template