6 Ways to Nail Your Next Major Donor VisitFired-Up 2025

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Outfits like khaki pants and company polo shirts, neutral pants or capris with button-up long- or short-sleeved tops, or casual skirts with blouses or dress-casual tops are all good choices.
Thus, make the first meeting all about knowing more about the prospect and going away and figuring out what they like, what motivates them, which project they are interested in, who else is involved in their philanthropic decisions, what are their hobbies, which other charities they are supporting.
Why Donors Ask: Donors want to understand your mission and vision, and how your organization will translate their gift into real impact. If youre an established nonprofit, donors want to see how your organizations history demonstrates progress towards achieving your mission.
Prospect research Essentially, it means the identification of potential donors, and undertaking background/preparatory research so that the charity can make a tailored approach to an individual that is likely to appeal to their interests and experience.
Major Donor Cultivation Get to know them. A good place to start is by asking your major donors why they give to your organization. Build relationships. Keep them informed. Meet them in person. Ask for their feedback. Say thank you. Make it easy for them to give.
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8 donor engagement best practices for your nonprofit. Get personal. Conduct donor research. Build trust with donors. Go beyond the ask. Recognize your donors. Create a membership program. Be active on social media.
Donors all want the same thing when it comes to your nonprofitthey want to make a personal, substantial impact on your cause. They dont want to feel like a blank check. This is why its unwise to jump straight into a solicitation immediately after discovering a prospective major donor.
Some nonprofits may define major donors as those who give over $10,000, while other organizations may consider any gift over $1,000 as a major gift. If you dont already have a major gift portfolio, you can start one by determining who your current major donors are using your donor database.

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