Trademark/service mark registration guidelines - Division of ... 2025

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A trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business commercial identity or brand by discouraging other businesses from adopting a name or logo that is confusingly similar to an existing trademark.
An applicant may request to divide the application for any reason. A trademark application may be divided into two or more applications. The original application is referred to as the parent application. The newly created application is called the child application.
So, getting your Federal trademark comes down to meeting the same four trademark requirements: No conflicts with other trademarks. Trademark distinctiveness. Use in commerce. The capability to be a source identifier.
Its also possible that you offer both goods and services, in which case you would need to register both a trademark and a service mark. For example, Dominos Pizza has both a trademark directed to pizzas and a service mark directed to their pizza delivery services.
Trademark rules are the guidelines that dictate how trademarks can be used, registered, and protected. Trademark rules ensure that businesses can identify their products and services to consumers. Trademark rules also prevent consumer confusion.

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Trademark vs. Service Mark. The bottom line is that a trademark represents a product produced by a business while a service mark represents a service offered by the business. A single business can register both trademarks and service marks to brand themselves.
Marks should be used as adjectives, not nouns or verbs. Generally, use of the Mark should be followed by the common descriptive term for the goods or services. For example, you should say please pass me a KLEENEX tissue and NOT please pass me a KLEENEX.

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