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A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark (or servicemark) is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods.
An applicant may file a request to divide at any time between the filing of the application and the date the examining attorney approves the mark for publication; or during an opposition, concurrent use, or interference proceeding, upon motion granted by the Trademark Trial and Appeal Board. 37 C.F.R. 2.87(c)(1).
A service mark registration defends your intellectual property. Your mark must be registered with the United States Patent and Trademark Office (USPTO). Service mark and trademarks are different. A service mark is used for a business that provides services. A trademark is used for a business that provides products.
Request to Divide Application A request to divide may be filed prior to publication or after issuance of the notice of allowance, if certain requirements are met. A $100 processing fee is due for each new application created. When dividing within a class, you must also pay an application filing fee (currently $350).
If a trademark misdescribes a quality, purpose, function, feature, characteristic, ingredient, or use of the goods or services, and the misrepresentation would be credible or plausible to consumer, the mark would be refused as deceptively misdescriptive.
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The Trademark Opposition Process If someone decides to oppose your trademark, they file a notice of opposition. This notice will list any and all allegations and their reasons why they believe your application should be rejected. Once the notice has been filed, you have 30 days to answer.
A request to divide will split an original trademark application into two or more applications where each resulting application contains a subset of the original goods or services [see TMEP 1110].
Service marks are brand names or logos that identify a service provider; they can consist of a word, symbol, or design. Service marks are a form of intellectual property and are considered an intangible asset that is provided for the benefit of another.