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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
In 2012, Dr Philip Kotler defined marketing as \u201cThe science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.
The 4 basic marketing principles are product, price, place and promotion.
Kotler, Armstrong, Saunders and Wong, (2001:5), define marketing as: \u201cA social and managerial process by which individuals and groups obtain what they need and want though creating and exchanging products and value with each other.\u201d
Pricing: Pricing Policy \u2013 Factors influencing pricing \u2013 Methods of Pricing \u2013 Determination of Price. Sales Promotion: Promotional Strategy \u2013 Sales Promotion \u2013 Personal Selling & Advertisement \u2013Channels of Distribution \u2013 Influencing factors \u2013 Importance\u2013 Types \u2013 Functions.
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Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities.
Technology Is Just the First Step. ... Experience Is the New Brand. ... A New Type of Customer Relationship Prevails. ... Connect With Customers Online and Offline. ... Value Creation, Communication, and Delivery Still Rule. ... Data and Testing Are the New Lifeblood. ... Creativity Remains King. ... Don't Try to Do It Alone.
Marketing management performs the task of converting the potential customers into actual customer. This is possible through satisfaction of customer's needs and wants by delivering them, appropriate goods and services according to their needs and wants, at right time and through convenient channel.
Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities.
These seven are: product, price, promotion, place, packaging, positioning and people.

marketing management by philip kotler epub