Purchase intention and purchase behavior online: A cross
by N Pea-Garca 2020 Cited by 1188 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceivedRead more
Exploring Intent Datas Significance in Business Strategy
May 10, 2023 While strong predictors of purchase intent, they lack insights into top-of-funnel activity. Third-party intent data: Involves research andRead more
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