PRODUCT RESELLER AGREEMENT This Product Reseller ... 2025

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The Reseller Agreement outlines the terms under which a reseller can purchase and resell BlueCat's products and services to end users. It establishes the rights and responsibilities of both BlueCat and the reseller, including definitions, licensing, marketing efforts, payment terms, confidentiality, indemnification, and termination conditions. The agreement is effective as of a specified date in 2017 and includes provisions for compliance with laws, protection of intellectual property rights, and limitations on liability.

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We have answers to the most popular questions from our customers. If you can't find an answer to your question, please contact us.

What is the purpose of a reseller?

The purpose of resellers and why companies use them A reseller is a type of channel partner that acts as an intermediary between companies that make, distribute or provide IT products or services and end customers, which may be businesses or consumers.

What is a product reseller?

A reseller buys products with the objective of selling them later at a higher price. Resellers purchase the goods and services from manufacturers in bulk, so they typically receive discounts. Resellers then connect manufacturers and consumers through the act of reselling, bringing goods and services to end users.

What is a reseller arrangement?

A reseller arrangement is a strategic partnership where you authorise another business, the reseller, to sell your products or services. As a supplier, you can instead focus on: expanding your market reach; leveraging the resellers expertise; and. taping into new customer segments.

What is the reseller agreement?

A reseller agreement is an arrangement between someone supplying goods (often known as the wholesaler) and another party selling the goods to a third party or the general public (the reseller). Under a reseller agreement, the reseller agrees to sell the products on behalf of the wholesaler.

What are resale agreements?

A resale agreement is a legal contract that is typically used between two businesses where one business decides to resell the products or services of the other business to its client base. This type of arrangement is commonly seen between software companies and services companies.

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How to create a reseller agreement?

How to Create a Reseller Agreement Define the Products or Services. The first step in creating a reseller agreement is to clearly define the products or services being sold. Determine the Commission Structure. Outline the Terms and Conditions. Include a Termination Clause. Consult with a Lawyer.

What is the purpose of a reseller agreement?

For the reseller, a reseller agreement provides an opportunity to sell high-quality products or services without having to invest in the development or production of those products. This can be especially beneficial for small businesses or startups looking to offer a wider range of products to their customers.