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Click ‘Get Form’ to open it in the editor.
Begin by reviewing the 'Prepare' section, which provides essential information about Minnesota Micromotors and the simulation's mechanics. Familiarize yourself with the scenario details.
Watch all Customer Interview videos available in this section, as they offer critical insights into market trends and customer expectations.
Navigate to the 'Analyze' section to access various data sources that will inform your marketing strategy decisions. Pay attention to the Dashboard for a high-level overview of market share and financial metrics.
Use the Net Prices screen to analyze pricing history and competitor data. This will help you set competitive prices and discounts for your products.
After analyzing, go to the 'Decide' tab. Input your pricing, segment discounts, sales force allocation, and budget allotments based on your strategic analysis.
Finally, click ‘Submit Decisions’ to finalize your inputs for the quarter and see how they impact future performance.

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