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Blue Ridge Highlands Regional Section - Virginia Tourism - vatc

Blue Ridge Highlands Regional Section - Virginia Tourism - vatc 2025

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The document outlines a regional tourism strategy for the Blue Ridge Highlands, supplementing the Virginia State Tourism Plan. It includes a situational analysis of tourism in the region, identifying key strengths, challenges, and competitive considerations. The strategy focuses on enhancing primary themes such as nature and outdoor recreation, arts and music, history and heritage, town centers, and events. Action steps are proposed to develop tourism products, improve infrastructure, foster partnerships, promote the region, and establish supportive policies. Key stakeholders involved in implementing the plan are also identified.

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Click ‘Get Form’ to open it in the editor.
Begin by reviewing the introduction section, which provides context about the Blue Ridge Highlands region and its tourism strategy.
Fill out the situational analysis section, highlighting key tourism products and regional strengths. Use text boxes to input your observations.
In the product themes section, identify applicable objectives and strategies for each theme such as Nature & Outdoor Recreation, Arts & Music, and Culinary experiences.
Complete the action steps specific to your region by detailing how you plan to implement these strategies. Utilize checkboxes for easy tracking.
Review your entries for accuracy and completeness before saving or sharing your document directly from our platform.

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How many tourists visit Virginia each year?

Overnight visitations, additionally, increased from 43.6 million people in 2023 to 44.7 million in 2024, setting a new record and beating pre-pandemic numbers for the first time.

What city in Virginia is Blue Ridge Mountains?

Virginias Blue Ridge is made up of the City of Roanoke at its heart and surrounding communities within an hour radius, including the City of Salem, Botetourt County, Franklin County, and Roanoke County.

Is Virginia Tourism Corporation a state agency?

Virginia Tourism Corporation (VTC) is the state agency charged with increasing tourism in Virginia.

How much money does Virginia make from tourism?

Travelers spent $96 million per day in Virginia in 2024, up from $91 million in 2023. Virginia visitors directly drove $2.5 billion in state and local tax revenue, an increase of $100 million from 2023. Every Virginia household saves $990 annually on state and local taxes because of the revenue generated by visitors.

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