UMSL SOCIAL MEDIA 2025

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  1. Click ‘Get Form’ to open the UMSL SOCIAL MEDIA document in the editor.
  2. Begin by reviewing the introductory section, which provides an overview of UMSL's social media presence. Familiarize yourself with the platforms mentioned, such as Facebook, Twitter, and LinkedIn.
  3. Navigate to the 'Welcome New Employees' section. Here, you can add any new employee details if required. Ensure that names and positions are accurately filled out.
  4. Proceed to the 'Promotions/Transfers' section. If applicable, input any recent promotions or transfers within your department.
  5. In the 'Employee of the Month Winners' area, you may want to highlight achievements. Fill in names and accolades as necessary.
  6. Complete any additional sections like 'Service Milestones' or 'Wellness Incentive' by entering relevant information pertaining to your department or team.
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This rule serves as a guiding principle, allocating different types of content across three categories: educational (70%), engaging (20%), and promotional (10%). Lets dive deeper into each category and explore practical ways to implement them in your content strategy.
The 30/60/10 principle for content on social media looks like this: 30% of your content should be owned by your brand, 60% should be curated by your brand, and the remaining 10% should be self-promotion which features a call-to-action of some sort.
The 5:3:2 Rule in Social Media Content It states that for every 10 pieces of content shared: 5 should be curated content - valuable third-party content relevant to your audience. 3 should be original content - your companys insights, blog posts, case studies, or product updates.
The 50 30 20 rule for social media breaks down your content strategy into three simple categories: 50% Informative or Value-Based Content. 30% Engaging or Conversational Content. 20% Promotional or Sales Content.
Typically employers require a degree in journalism, communications, marketing, or public relations. Step Two: Build your portfolio. Whether at an internship, through a freelance role, or an entry-level job, youll want to start building your portfolio to demonstrate your social media marketing abilities.
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70% of Facebook posts should be proven content that supports building your brand. 20% should be content from others, such as promoting anothers business or sharing interesting articles written by another and tagging. 10% should be call-to-action in nature such as sales, discounts, introduction on new offerings, etc.
70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example viral videos or infographics. 10% of content should be more experimental.

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