PERCEIVED REALITY DEPICTED IN MEDIA BRANDING OF 2025

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Brand perception isnt just about the recognizability of a brands logo or products but encompasses the emotions and values consumers associate with it. Its a comprehensive view of customers interactions, experiences, and the brands communication efforts.
Perception theory is integral to advertising strategies, as it addresses how consumers interpret and internalise advertisements. This theory guides advertisers to craft messages that resonate with the audiences existing beliefs and attitudes to foster a favourable reaction.
In our most recent paper, we argue that social media acts like a funhouse mirror, exaggerating and amplifying certain voices and behaviors while diminishing others. This warping of reality happens because social media platforms are dominated by a small, vocal minority of users who post extreme opinions or content.
ing to the theory, individuals consistently exposed to media content over a prolonged period tend to interpret social realities based on how they are portrayed. Consequently, this exposure has an impact on the attitudes and behaviors of the audience [9].
We often hear the saying perception is reality. This concept, very popular in the marketing world, refers to the fact that consumers act based on what they perceive, not necessarily on objective realities. For marketing professionals, this difference is crucial.
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Its how well a brands image, messaging, and values are understood in the market. In a sense, it is a measure of how well a companys brand marketing is performing. If it is performing well, a brand should be clearly differentiated from competitors and alternatives.
Perception-based theories of concepts hold that concepts represent categories exclusively in terms of perceivable qualities and relations. A concept such as GORILLA, then, would be made up of stored perceptual images of gorillas and their typical behavior.
How consumers perceive a brand can significantly impact consumer trust, loyalty, and purchasing decisions.

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