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Roaster Decision-Making for Coffee Certification - University of

Roaster Decision-Making for Coffee Certification - University of 2025

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The document is a master's thesis by Jennifer Genzler from the University of North Carolina at Chapel Hill, focusing on the decision-making processes of specialty coffee roasters in the North Carolina Triangle region regarding coffee certifications. It explores how these decisions impact coffee farmers' livelihoods and examines various certifications like Fair Trade and Organic. The study highlights that while ethical trade movements influence roaster decisions, consumer demand for certified coffee is not as significant as expected, revealing complexities in the specialty coffee market.

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We have answers to the most popular questions from our customers. If you can't find an answer to your question, please contact us.

What qualifications do you need to be a coffee roaster?

To pursue a career as a coffee roaster, you need training on how to roast, flavor, and grind coffee beans. You may find an entry-level coffee roaster trainee position with a local coffee company. Alternatively, you can earn your coffee roaster qualifications through a course or certificate program.

What do you call a person who specializes in coffee?

At its simplest, a Barista is someone who makes and/or serves coffee and coffee-based beverages.

What is a coffee addict called?

A coffee lover could be called a coffee aficionado, coffeeholic, or coffee addict. They are also sometimes known as a javaphile.

What qualifies as specialty coffee?

The widely accepted definition of specialty coffee is coffee scoring 80 points or above on the 100-point scale used on the Specialty Coffee Association Cupping form. Coffee scoring from 90 to 100 is graded Outstanding, coffee that scores 8589.99 is graded Excellent, while coffee scoring 8084.99 is graded Very Good.

What is coffee certification?

What Does Certified Coffee Mean? Certified coffees take one or more aspects of sustainability into account. This means the coffee was grown in a healthy environment, is economically viable for farmers, promotes fairness among farmers and workers, or all three aspects.

What is the name for a coffee expert?

A barista is usually treated as a respected specialist, in the same vein as a wine steward or sommelier. When the gourmet coffee industry exploded onto the scene during the 1980s and 1990s, however, the term barista took on a slightly different meaning.

What is a coffee specialist?

In the gastronomy area, the professional specialized in high-quality coffee is called barista, who knows all the details of this grain, from the production to the extraction, besides being an expert in the creation of recipes considering quality, flavor, and presentation when serving it.

Roaster Decision-Making for Coffee Certification - University of 2025

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