How Agri-Produce Marketing Works in Indian Mandies? 2025

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  1. Click ‘Get Form’ to open it in the editor.
  2. Begin by entering the 'Book No.' and 'Serial No.' at the top of the form. This information is essential for record-keeping.
  3. Fill in the 'Name of Market Yard' and 'Date of Auction' to specify where and when the transaction took place.
  4. Provide details about the 'Kacha Arthiya' (intermediary) and include the seller's address along with their name for identification.
  5. In the section for buyer information, if applicable, enter the 'Name of Buyer' and 'Name of Commodity'. If selling vegetables or fruits, this column can be left blank.
  6. Record the total value, weight, and rate of the commodity sold. Ensure accuracy as this affects financial calculations.
  7. List any incidental charges such as dressing, unloading, and cleaning. Calculate these costs carefully to determine the net amount payable.
  8. Finally, sign off on the document by having both parties acknowledge it. The signature of Kacha Arhitya is crucial for validation.

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There are three marketing functions involved in this, i.e., assembling, preparation for consumption and distribution. Selling on any agricultural produce depends on some couple of factors like the demand of the product at that time, availability of storage etc.
Each state that operates APMC markets (mandis) establish their markets in different places within their borders, geographically dividing the state. Farmers are required to sell their produce via auction at the mandi in their region. Traders require a license to operate within a mandi.
Lack of transport facilities: Poor communication and transport is the main problem of Agricultural marketing in India.
Agricultural marketing includes the full lifecycle of a commodity, from growing and harvesting, grading, packaging, transportation, preparation for use, storage, shifting and sharing risks, change in ownership, pricing and exchange, wholesaling and retailing.
The Government of India designed a model Agricultural Produce Market Committee (APMC) Act in 2003 as a first attempt to bring reformations in the agricultural markets. Provisions under this act were: New market channels other than APMC markets. Private wholesale markets.
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Agricultural marketing is mainly the buying and selling of agricultural products. In earlier days when the village economy was more or less self-sufficient the marketing of agricultural products presented no difficulty as the farmer sold his produce to the consumer on a cash or barter basis.
The draft model legislation titled the State Agricultural Produce Marketing (Development and Regulation) Act, 2003, provides for establishment of Private Markets/ yards, Direct Purchase Centres, Consumer/Farmers Markets for direct sale and promotion of Public Private Partnership in the management and development of

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