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What are the theories of attitude?

There are four theories that are most often used to describe attitude formation: the social-judgement theory, consistency theory, self-perception theory, and functional theory.

What is the theory of attitude change?

Dissonance Theory As mentioned earlier, people can also change their attitudes when they have conflicting beliefs about a topic. In order to reduce the tension created by these incompatible beliefs, people often shift their attitudes.

What is the concept of changing attitude?

Thus, attitude change is achieved when individuals experience feelings of uneasiness or guilt due to cognitive dissonance, and actively reduce the dissonance through changing their attitude, beliefs, or behavior relating in order to achieve consistency with the inconsistent cognitions.

What causes an individuals attitude to change?

Emotion plays a major role in persuasion, social influence, and attitude change. Much of attitude research has emphasised the importance of affective or emotion components. Emotion works hand-in-hand with the cognitive process, or the way we think, about an issue or situation.

Does changing attitudes change behaviour?

The traditional narrative says we need to shift a persons attitudes before we can change their behaviour. But behavioural science shows us that peoples attitudes can shift to better align with their behaviour.

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