Demographic Analysis Worksheet 2026

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  1. Click ‘Get Form’ to open the Demographic Analysis Worksheet in the editor.
  2. Begin with the Customer Profile section. Identify whether your customers are individuals or businesses by selecting the appropriate option.
  3. If your customers are individuals, provide details such as gender, age, income level, and any other significant demographic variables in the designated fields.
  4. For business customers, describe relevant industries, sales levels, and any other descriptors that will help define your target market.
  5. Move to the Geographic Profile section. Specify where your customers are located by entering their geographical regions.
  6. Indicate how many customers are located in your market by filling in the corresponding field.
  7. Provide an estimate of annual unit sales in your market and enter this information into the form.
  8. Finally, input the dollar value of sales occurring in your market each year to complete this section.

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Demographics are characteristics used to categorize a group of people based on specific criteria, such as age, gender, income level, education, ethnicity, marital status, and employment. Demographic information helps researchers identify trends and patterns within a population.
Use Inclusive Language: Use inclusive language when describing demographic information (for example, xx identified as women, xx as men, and xx as non-binary instead of xx males and xx females). For the U.S. context, APA resources on inclusive and bias-free language are useful: Inclusive Language Guidelines.

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