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What is a Product License? A product license, also known as a brand license, is a legally binding document between a licensor and its licensees on branded products. They protect the licensors intellectual property rights and establish royalty payment terms.
Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.
A business license grants the owner the right to start and run a particular type of business in the city, county, state, or country that issues it. It is a type of permit indicating the company has the governments approval to operate.
Examples of licensing include: Sports teams offer licenses to businesses that make products with a teams name on them. A movie company offers licenses to businesses who make products based on movie characters.
Licenses may be granted by public or private entities. Common examples of public licenses include marriage licenses, professional licenses, business licenses, and licenses to drive. Examples of private licenses include licenses to use land or intellectual property owned by another.

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Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensors software, or other intellectual property asset.
The party providing the intellectual property is called the licensor while the party receiving the intellectual property is called the licensee.
Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company. Some examples of things that may be licensed include songs, sports team logos, intellectual property, software, and technology.
The party providing the intellectual property is called the licensor while the party receiving the intellectual property is called the licensee. In a licensing agreement, the licensee typically pays an upfront fee in conjunction with a royalty fee.
SANTA MONICA, Calif.The Top Ten Global Licensors Include: The Walt Disney Company $54B. Meredith Corporation $30.1B. Authentic Brands Group $13.8B. WarnerMedia $11. B. Hasbro $7.8B. NBCUniversal/Universal Brand Development $7.5B. ViacomCBS $5.8B. The Pokmon Company International $5.1B.

Related links

Licensing Agreement - Michael Kors (HK) Limited - SEC.gov

1.15 License shall mean the exclusive right to import, sell, distribute and promote Products under the MICHAEL KORS trademark in the Designer Collection

Learn more
Products - Cisco Secure Client Ordering Guide

Cisco Secure Client Advantage and Premier licensing eliminates the need to purchase per headend Concurrent connections licenses and dedicated license servers.

Learn more
7.3 Licensing Core Principles of International Marketing

Licensing gives a licensee certain rights or resources to manufacture and/or market a certain product in a host country. Licensing. Licensing is a business

Learn more

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