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so some key responsibilities of the brand manager includes market research so understanding who that audience is and what theyre looking for understanding that competitive landscape and whats already in the market to identify gaps and opportunities then theres also visual and verbal communication how is the brand being expressed in the marketplace what kind of personality does it have what kind of tone of voice or messaging strategy or storytelling framework is being used and then of course marketing strategy what kind of ads are out there in the marketplace where are those ads being put what kind of media spend is being allocated to different channels these are all part of the role of the brand manager to understand what they need to do understand how they need to get in front of their audience and make some critical decisions to get in front of that audience and ultimately those sales are ultimately growing longer term and the brand is ultimately growing long-term