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In this video, Mike Plogger from Visme explains how to create a successful marketing plan, emphasizing its importance for any business striving for success. He outlines that many may feel lost due to a lack of experience in developing such a plan. A well-structured marketing plan helps clarify business goals, maintain focus, and ensure team alignment. The tutorial will cover the seven essential steps to create an effective marketing plan and provide several templates to help get started. The first step involves understanding the purpose behind the marketing plan, which is crucial for effective execution.