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Commonly Asked Questions about Click through rate on Order Forms

CTR measures how many people click on an ad, search result, or call to action compared to the total number of people who see it. Your CTR is calculated by dividing the number of clicks by the number of impressions and multiplying the result by 100 to get the percentage.
Clickthrough rate (CTR): Definition CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
What is a good click-through rate for email? A good click-through rate should be between 2-5%, depending on the industry youre in. For more industry-specific metrics, wed suggest checking out our report.
While the actual percentage will vary depending on channel, medium, and content, the click-through rate formula always stays the same: the number of total clicks your content received divided by the total number of impressions.
Its the percentage of clicks that turn into customers. To calculate it, divide the number of conversions (when someone makes a purchase or completes an action) by the total number of clicks on your ad and then multiply by 100.
To calculate the Click To Purchase Conversion Rate, divide the total number of purchases by the total number of clicks, then multiply by 100.