Partnership Packages

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Commonly Asked Questions about Partnership Packages

What are partnership packages?

A partnership package is a document that outlines the benefits and expectations of working with your event, such as exposure, branding, networking, and access. In this article, you will learn how to craft a compelling and customized partnership package that showcases your events value and matches your partners goals.

What does a sponsorship package include?

A sponsorship package is essentially a brochure meant to entice sponsors into working with your organization. It shows what sponsors get from you (branding opportunities, speaker slots, etc.) and what you get from them (monetary support, in kind donations, etc.) in return.

How to prepare a sponsorship package?

How to Create a Sponsorship Package Step 1: Define Goals and Objectives. Step 2: Research Your Audience. Step 3: Decide on a Sponsorship Model. Step 4: Gather Supporting Materials. Step 5: Draft the Content. Step 6: Create a Layout (Or Choose a Template) Step 7: Incorporate Engaging Visuals. Step 8: Finalize and Distribute.

What to offer in return for sponsorship?

For in-person or online events, you can offer a certain number of free tickets to the sponsors. If you typically offer gift bags, consider making them virtual instead! Package up all the online benefits (promo codes, coupons, gift cards, etc.) and email those out in a well-designed virtual gift bag email!

What is a good ROI for sponsorship?

A 2:1 ROI means that a sponsor would not spend more than $15,000 for your opportunity or you have to create a package worth $60,000 to justify the $30,000 spend. Most sponsors are looking for at least a 2:1 ROI ratio, if not higher, for any activation they engage in.

What do team sponsors get in return?

The returns can be multifaceted, delivering value beyond mere monetary considerations. This article delves into the primary benefits that sponsors enjoy, ranging from increased brand visibility to enhanced corporate reputation and invaluable networking opportunities.