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Commonly Asked Questions about Press release Canada Forms

Should a press release be a PDF?

Put the basic information in the email subject line and post the press release text in the email body (or a shortened version with a clear headline explaining the topic) and attach it. If you are sending an announcement that you hope the recipient will share online, dont send a PDF.

What style should press releases be written in?

Introduction. Associated Press style provides guidelines for news writing. Many newspapers, magazines and public relations offices across the United States use AP style.

What format do you send a press release?

Keep your press release under one page, somewhere between 400-600 words. Never send your press release as a PDF, always send it as a word document so that the journalist can easily copy and paste. For the format of your press release, be sure that your title includes For Immediate Release in bold.

How do you send a press release?

How to send a press release Identify journalists who may be interested in your story. Gather contact information. Create an interesting subject line. Develop a lead for your pitch. Craft the body of your pitch email. Include your press release. Provide your contact information. Send your pitch email at the right time.

How much does a press release cost in Canada?

The cost is usually $275 - $600 to send a single release, with pricing based on the number of words in your release (a minimum word count will usually apply.)

Where can I find press releases in Canada?

Press Release Distribution Websites such as ctv.ca, lapresse.ca and 680news.com. Radio/TV stations such as CBC, Radio-Canada, Bell, Corus Entertainment and Rogers Sports Media. Newspapers such as the Toronto Star, National Post, The Globe and Mail and the Montreal Gazette.

How to write a Canadian press release?

Main Tips for Writing a Press Release K.I.S.S. Keep it super simple. Be Concise. Journalists work on tight schedules. Focus on Facts. A press release is not the place for subjective opinions. Use Quotes. Be Newsworthy. Product Launches. Store Openings. New Partnerships.

How do you format a press release email?

The email should include a compelling press release email subject line, a brief introduction, the main body containing the key information of the press release, and a call-to-action or contact information at the end.