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A comparison of qualitative and quantitative operationalizations of

A comparison of qualitative and quantitative operationalizations of 2026

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The document presents a comparative analysis of qualitative and quantitative methods for operationalizing strategic management constructs, specifically environmental and organizational influences. It highlights the predominance of qualitative approaches in strategic management research and argues for the integration of quantitative methods to enhance construct validity. Using factor analysis, the study assesses various variables related to competition, network externalities, community resources, organizational complexity, slack resources, control of domain, and size. The findings indicate that while most variables align with their respective constructs as expected from qualitative literature, the variable 'slack resources' unexpectedly loaded on the environmental influence construct instead of the organizational one. This suggests a need for more rigorous validation in strategic management research.

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What is the comparison of qualitative and quantitative research?

Quantitative research uses objective, numerical data to answer questions like what and how often. Conversely, qualitative research seeks to answer questions like why and how, focusing on subjective experiences to understand motivations and reasons.

When compared with qualitative research, quantitative research has .?

Examples of quantitative observation include age, weight, height, length, population, size and other numerical values while examples of qualitative observation are color, smell, taste, touch or feeling, typology, and shapes.

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