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Journal of Management and Marketing Research

Journal of Management and Marketing Research 2026

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The document presents a study on effective customer relationship management in healthcare, specifically focusing on private hospitals in Thailand. It analyzes the impact of four perceived service quality dimensions—doctor concern, staff concern, convenience of care process, and tangibles—on corporate image, customer satisfaction, and customer loyalty among Thai outpatients. The findings reveal that 'doctor concern' is the most significant factor influencing customer satisfaction and loyalty, while 'tangibles' primarily affect corporate image. The research emphasizes the importance of service quality in a competitive healthcare environment and provides recommendations for hospital management to enhance patient experiences.

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Is JBR a good journal?

Issues on key business decisions, processes, and activities within real business settings frequently feature in JBR. The journal began publishing in 1973 and has emerged as a key academic outlet within the past 45 years. Researchers, scholars, and practitioners pursue JBR for its academic excellence.

What is the acceptance rate for the Journal of Marketing Research?

On an annual basis JMR receives approximately 650 new submissions as well as 300 revised manuscripts, with an overall acceptance rate of approximately 10%.

Is Journal of Management a good journal?

Regularly reading well-recognized journals like the Journal of Management can greatly enhance ones knowledge, thus making a difference in ones professional journey.

Is JMS a good journal?

The Journal of Management Studies (JMS) is a consistently highly ranked, multidisciplinary journal with a long-established history of excellence in management research.