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Journal of Instructional Pedagogies

Journal of Instructional Pedagogies 2026

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The document presents a study on the teaching of marketing research, based on a survey of faculty members. It highlights the prevalent use of SPSS as the primary statistical software and identifies key statistical tools deemed important by educators, such as t-tests and ANOVA. The paper discusses the evolution of marketing research methodologies and emphasizes the need for improved pedagogical approaches to better equip students with practical skills in data analysis and decision-making. Additionally, it explores faculty perspectives on curriculum changes, textbook quality, and technology use in teaching.

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