CUSTOMER AWARENESS TRAINING 2025

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User security awareness training helps every employee in your organization recognize, avoid, and report potential threats that can compromise critical data and systems, including phishing, malware, ransomware, and spyware.
The customer journey consists of 5 broad stages: Awareness, Consideration, Decision, Retention, and Advocacy. Delivering relevant material along each stage ensures that prospects feel understood and valued.
Most companies identify a customers awareness by one of five levels: Unaware. Problem aware. Solutions aware. Product aware. Most aware. Differentiate your business. Encourage referrals and reviews. Map the customer journey.
Because we are aware that if we can move people from unaware to problem aware, to solution aware, to product aware, and then to most aware, when they are most aware and product aware, they are much more likely to do business with us because we gave them the concept and we gave them the solution when they were unaware
Customer awareness is a concept used by marketing and sales teams. Customer awareness refers to two key concepts: How knowledgeable potential consumers are about your brand, services or products. How conscious customers are of their needs or wants in relation to your companys offerings.
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Consumer Responsibilities Be fair and not engage in malpractices. Be aware of the quality and safety of goods and services while purchasing. Collect information about a product or service and update yourself with changes or innovations of prevailing technology. Think and make choices independently matching your needs.
KnowBe4 is the worlds largest security awareness training and simulated phishing platform that helps you manage the ongoing problem of social engineering.
And of course, youve got 5 stages of customer awareness, as outlined by Eugene Schwartz in his copywriting classic Breakthrough Advertising. Unaware. Problem Aware. Solution Aware. Product Aware. Most Aware.

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