Consumer Trend Canvas 2025

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The document provides information on TrendWatching's Consumer Trend Canvas, a free tool designed to help businesses understand and apply consumer trends. It outlines the methodology for analyzing trends, including aspects like innovation inspiration, emerging expectations, drivers of change, customer groups, and basic consumer needs. Users are encouraged to attribute the source when sharing the canvas.

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What is the consumer trend?

Consumer trends are patterns of shopping habits that change over time. They are generally determined by experts based on data, consumer behavior surveys, and studies that examine how people spend money and make purchasing decisions.

What are the drivers of change in consumer trend canvas?

Drivers of Change (DoC) are another key element in identifying and unpacking trends. By Drivers of Change we mean the long-term shifts and short-term triggers that influence consumer opinions and behavior.

What is a consumer trend?

Consumer trends reflect the shifting preferences, behaviours, and attitudes of customers over time. These trends are influenced by various factors, including technological advancements, economic conditions, cultural shifts, and societal changes.

What do you mean by consumer trend?

Consumer trends represent the needs, desires, and beliefs that influence buying decisionsthe values and attitudes that become ways of livinghow people define themselves and create lifestyles.

What is the meta consumer trend tool?

Metas tool taps into the goldmine of Facebook and Instagrams first-party data, equipping marketers with extraordinary insights. It allows you to track and get better insights into trends. This allows you to be well-prepared to create marketing campaigns that truly hit the mark with your audience.

What are the consumer trends in Gen Z?

Gen Z, born between 1997 and 2012, is shaping consumer trends with digital fluency and value-driven choices. They prioritize authenticity, inclusivity, and sustainability in their purchasing decisions. Social media plays a central role in product discovery and brand interactions.

What is customer trend canvas?

What is a consumer trends canvas? A consumer trends canvas is a framework used to understand and track changes in audience preferences over time. The framework provides insights to create innovative business opportunities. Why use a consumer trends canvas?

How do you identify consumer trends?

Often by looking at reviews of similar products and services youll see gaps or niches where reviewers are looking for something the product is not delivering. Look at platforms, businesses and products relating to your sector. Depending on your business idea, some example platforms to look at could be: Amazon reviews.

What is a consumer trend canvas?

A consumer trends canvas is a framework used to understand and track changes in audience preferences over time. The framework provides insights to create innovative business opportunities.

Consumer Trend Canvas 2025

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