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The document is an Amended and Restated Affinity Agreement between MBNA America Bank and the Music Educators National Conference (MENC), effective from February 23, 1998. It outlines the terms under which MBNA provides financial services to MENC members, including credit card programs and royalties for accounts opened. The agreement details the responsibilities of both parties, including marketing efforts, use of trademarks, confidentiality, and conditions for termination. It also includes provisions for amendments and adjustments to the program features over time.

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What are affinity agreements?

The affinity agreement is typically made between a licensee and an unlicensed party, the sponsor. In exchange for some form of compensation, the unlicensed party will provide the licensee with access to potential insureds.

What is an example of an affinity partnership?

For example, if a nonprofit wellness company chooses a healthy snack brand as its affinity partner, it might create a targeted product to raise money for a health condition.

What is an affinity agreement?

An affinity agreement is a written agreement between a bank and a merchant who sells, assigns or makes transfers to said bank, including certain credit agreements between merchants and debtors.

What is an example of an affinity program?

For example, a university may offer its alumni association members an exclusive affinity credit card from a bank that is branded with the schools logo. The bank and school may share in the profits earned by the alumni members use of the credit card.

What does affinity mean in business?

Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.