GIFT CERTIFICATE INCENTIVES 2025

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While they might be convenient, cash and gift cards are never tax-deductible as business gifts. Only physical, tangible gifts can be applied to your deductions.
Citing a lack of financing, gift card exchange GiftCardRescue.com has closed up shop. Kwame Kuadey, founder and CEO, launched the company in 2008, enabling consumers to exchange unwanted gift cards or buy new ones at a discount.
While gift cards are popular incentives in many businesses, there are some important considerations before implementing a gift card incentive program.
GiftCardRescue.com, a former Shark Tank-winning business in Columbia that buys and sells unwanted gift cards, has shut down after eight years, leaving customers in limbo over payments totaling thousands of dollars.
Here, the gift card comes as a direct complement to other promotional tools. If there is consumer fatigue, even though the promotional campaign is not over, or if you want to boost traffic at the point of sale, offering a gift card of a limited amount is the key.
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Gift certificates that are redeemable for general merchandise or have a cash equivalent value are not de minimis benefits and are taxable.
Gift cards are easy to redeem in stores or online, but be mindful of hidden fees, expiration dates, and the risk of losing physical cards. Be careful of scams that come in a variety of ways; no legitimate business or entity will ask for payment via a gift card.
In many locations, cash and cash equivalents are considered as a form of compensation, meaning they are taxable regardless of the amount. This can also apply to gift cards, gift certificates, and prepaid cards, which are often considered benefits in kind.
Whether you send gift cards to full-time employees or independent contractors, the IRS considers gift cards to be cash equivalent. As a result, gift cards from employers sent as a holiday gift or a gesture of appreciation are included under the umbrella of taxable income.

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