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Charities get a generous return from 'freemiums '

Charities get a generous return from 'freemiums ' 2025

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The document discusses the use of 'freemiums' by nonprofits, which are unsolicited gifts like address labels and umbrellas sent to potential donors with the expectation of a monetary donation in return. While these strategies can yield significant returns on investment, they also raise concerns about donor guilt and long-term loyalty. Experts debate the effectiveness and ethics of freemiums, noting that while they attract first-time donors, they may not foster lasting generosity. The article highlights a shift towards online fundraising as charities adapt to changing public sentiments and rising costs.

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