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There are three types of strategic alliances: Joint Venture, Equity Strategic Alliance, and Non-equity Strategic Alliance.
Deloittes Strategic Alliance Life Cycle framework divides creation and execution into three phases that can help organizations develop a successful partnership effort: setting alliance strategy, developing the deal, and managing the resulting partnership.
What Does an Alliance Manager Do? Identify Potential Partners. Contract Management and Negotiations. Assess Risk and Strategic Value. Develop and Execute Partnership Strategies. Supervise Process and Policy. Build and Align Relationships. Brand Management. Resolving Conflict.
-An alliance management capability consists of a firms ability to effectively manage alliance related tasks through three phases: (1) partner selection and alliance formation, (2) alliance design and governance, and (3) post-formation alliance management.
As shown, the four elements are: Complementarities, Congruence of goals, Compatibility of organizations, and Change that will occur over the anticipated timeframe of the alliance.
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The Types of Strategic Alliances Joint Venture. In a joint venture partnership, two parent companies establish a child company. Equity Strategic Alliance. Non-Equity Strategic Alliance. Slow Cycle. Standard Cycle. Fast Cycle. Share Resources. Drive Innovation.
The strategic-management process consists of three stages: strategy formulation, strategy implementation, and strategy evaluation.

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