How to Register for a Sales Tax Permit in Wisconsin 2025

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Apply for a Sellers Permit Number online using the Business Tax Registration (BTR101) form available from the Wisconsin Department of Revenue at 608-266-2776, sales10@revenue.wi.gov . This is the same form used to get your Wisconsin Employers Identification Number (EIN).
Those who hold a sellers permit are registered to collect sales tax from customers on behalf of the state. It is mandatory for businesses engrossed in selling or leasing goods, properties, and certain services. Meanwhile, the resale certificate provides exemption from the sales tax for items bought for reselling.
Is a sales tax permit the same as an EIN? No. However, you typically need to provide your Federal Employer Identification Number (EIN) to the state department of revenue when registering for a sales tax permit. Do I need a sales tax permit in every state?
A sellers permit (also known as a sales tax license, retail license, sales and use tax permit, vendors license, or sales tax permit) is a business license that allows you to collect sales tax on taxable goods and services you sell or lease, including properties if selling regularly.
If you registered online, an email is sent with your permit or certificate number in one to two business days. The paper permit or certificate is sent seven to ten business days after receiving your application. You must display a sellers permit in a prominent location at your place of business.
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While a sales tax license permits you to collect sales tax, a sales tax certificate (or a sales tax exemption certificate) actually exempts you from paying sales tax.
An exemption certificate is the form presented by an exempt organization or individual to the seller when making a tax-exempt purchase. Exemptions are based on the customer making the purchase and always require documentation. Different purchasers may be granted exemptions under a states statutes.
A $20 Business Tax Registration (BTR) fee must be paid to obtain a Wisconsin sellers permit, which is good for two years. A $10 renewal fee is due at the end of the two-year period. Qualifying remote sellers can register through the Streamlined Sales Tax Registration System (SSTRS). Online registration preferred.

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