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Introduction to Claritas Prizm Premier

Introduction to Claritas Prizm Premier 2025

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The document provides a comprehensive overview of the Claritas PRIZM® Premier segmentation system, which classifies U.S. households into 68 consumer segments based on purchasing preferences and demographic data. It details the methodology used for model development, including statistical techniques and data sources, as well as the introduction of new metrics such as household liquid assets and technology use. The segments are organized into Lifestage and Social Groups, reflecting various demographic characteristics and lifestyle behaviors, aimed at helping marketers understand and engage their target audiences effectively.

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We have answers to the most popular questions from our customers. If you can't find an answer to your question, please contact us.

What are the 4 types of segmentation?

PRIZM Premier is the industrys most widely adopted segmentation solution. Built to help marketers find prospects faster and sell smarter, PRIZM Premier provides rich insights into every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.

What is prizm classification?

PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers. PRIZM Premier classifies every U.S. household into one of 68 consumer segments based on the households purchasing preferences.

What is the Claritas Prizm?

To approach this question, first ascertain an understanding about Claritas PRIZM segmentation system, particularly it being a geographic segmentation tool that helps businesses target their marketing efforts effectively by identifying distinct segments based on demographic and lifestyle characteristics.

What is the function of the Nielsen Prizm?

PRIZM Definition. Potential Rating Index for Zip Markets (PRIZM) is a collection of geo-demographic groups created for the US by Claritas INC. The PRIZM integrates consumer behavior, demographics, and geographic information for the marketers.

What is Prizm Premier?

Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.