Introduction to Claritas Prizm Premier 2025

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  1. Click 'Get Form' to open the Introduction to Claritas Prizm Premier document in our platform.
  2. Begin by reviewing the Table of Contents, which outlines the key sections such as Overview, Model Development, and Data Sources. This will help you navigate through the document efficiently.
  3. Fill out any required fields in the Overview section, ensuring you capture essential details about your understanding of PRIZM Premier's segmentation system.
  4. Proceed to the Model Development section. Here, you can annotate or highlight important statistical techniques used in creating PRIZM Premier for better clarity.
  5. In the Data Sources section, utilize our editor to add notes or comments regarding the various data inputs that influence segment assignments.
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PRIZM Premier is a marketing segmentation system from Claritas containing 68 segments that combine demographics, consumer behavior, and geographic data to help marketers understand, find, and engage with their customers and prospects.
Claritas PRIZM Premier is a consumer segmentation system that classifies every U.S. household into one of 68 consumer segments. The segments are defined according to socioeconomic rank including characteristics such as income, education, occupation, home value, and technology use.