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THE WILLIAMS 1995-96 VISITOR STUDY - University of Arizona - cals arizona

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The Williams 1995-96 Visitor Study, conducted by Julie Leones and Valerie Ralph from the University of Arizona, analyzes visitor spending and characteristics in the Williams area. The study reveals that visitors spent approximately $37 million, generating $30 million in income impacts and creating 1,339 jobs in Coconino County. Key findings include that a significant portion of visitors are retired, with many visiting primarily to see the Grand Canyon. The report highlights various visitor demographics, spending patterns, and preferences for activities such as outdoor recreation and historical site visits. It also emphasizes the importance of targeted marketing strategies for local businesses based on visitor profiles.

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