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On-line trust: concepts, evolving themes, a model

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The document discusses the concept of online trust, emphasizing its importance in successful interactions between users and websites. It reviews existing literature on trust from both offline and online contexts, identifies key dimensions and factors influencing online trust, such as credibility, ease of use, and risk, and proposes a model to understand these relationships. The paper highlights the need for empirical research on online trust and suggests future applications of the model in various contexts.

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What are the concepts similar to trust?

Confidence is one of the closest synonyms for trust. In fact, the Oxford English Dictionary defines confidence as the feeling or belief that one can rely on someone or something; firm trust. Confidence, and particularly consumer confidence, has never been more volatile.

What are the themes surrounding trust?

One of the major themes of Trust is power, who has it, how they got it, how they maintain it. Another theme is history, how it gets decided and shared, and who gets to tell the story.

What are the concepts of trust?

On the basis of his decades of research on public relations, Grunig defined trust as the willingness to open oneself to risk by engaging in a relationship with another party. He explained that trust has three dimensions: integrity, the belief that a person or organization is fair and just; dependability, the belief

What are the concepts related to trust?

Trusting requires that we can, (1) be vulnerable to othersvulnerable to betrayal in particular; (2) rely on others to be competent to do what we wish to trust them to do; and (3) rely on them to be willing to do it. Notice that the second two conditions refer to a connection between trust and reliance.

What are the five key dimensions of trust?

Good leaders gain peoples trust when they integrate five key characteristics into their behavior. Explore the five dimensions of trustworthy leadership, including integrity, competence, consistency, loyalty, and openness.

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What are the 4 elements of trust?

In this article, the author discusses the four elements of trust: (1) consistency; (2) compassion; (3) communication; and (4) competency. Each of these four factors is necessary in a trusting relationship but insufficient in isolation. The four factors together develop trust.

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