Features and benefits 2025

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Product features refer to what the product can do. Benefits refer to how these features improve the user experience by resolving pain points or making things easier.
Example in a Consulting Context. A consulting firm specializing in marketing strategy can use benefit selling to differentiate themselves from competitors. Instead of simply presenting the various consulting services they offer, they focus on the outcomes and benefits they can deliver.
Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is.
In the digital marketing industry, a typical example of Feature-Benefit Selling involves promoting the services of a social media marketing agency. Rather than simply listing the various platforms they manage, the agency could highlight the feature of targeted advertising to docHub the clients specific target audience.
For example, a new pair of glasses that feature a screen with impact-resistant frames may provide customers with the benefit of dropping or handling their glasses without the fear of breaking them. The benefits of a product or service typically rely upon the type of features they offer.