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Web Usability on the Cheap - FTP Server - Graz University of

Web Usability on the Cheap - FTP Server - Graz University of 2025

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The document discusses the importance of web usability as more users access the internet, emphasizing that a user-friendly website encourages repeat visits. It outlines a simplified approach to usability engineering, focusing on understanding users, conducting competitive analysis, and iterative design processes. The paper presents practical techniques for improving web usability on a budget, including user data collection methods and case studies, particularly evaluating the Austrian Airlines website. The author advocates for applying 'discount usability techniques' to enhance website effectiveness and user satisfaction.

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