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Web pages must be concise. Users dont read content word for wordthey scan pages for the information they need. Short, to-the-point paragraphs are better than long, convoluted ones. As a rule of thumb, paragraphs shouldnt exceed 5 to 6 lines.
Research has shown that short, concise paragraphs and bulleted lists work best for web use. Just say it. Phrase things in simple, straightforward language, using familiar words and avoiding jargon.
Best Practices for Web Writing Write Meaningful Headers. Headers allow readers to navigate content. Use Common Language. Tone. Keep it Short. Subheadlines, Lists, and Scanning. Use Links Effectively. Formatting. Structure Your Content Like an Inverted Pyramid on Top-Level Pages.
simple and direct: stick to the point, providing only whats relevant; keep it free from technical language and internal jargon, and make sure it can be understood by all your targeted users.
Writing for the Web Be concise. Do not say in 150 words what could be said in 75. Write simply. Avoid marketingese Use the Inverted Pyramid style of writing. Use keywords. Use headings. Break up different ideas into different paragraphs. Make your text skim-friendly.
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Web Writing Best Practices Write clear, simple and effective content. Content should be written in an easy-to-read, conversational style. Put the most important content in the first paragraph. Chunk your content. Be concise. Use active voice instead of passive voice. Choose lists over long paragraphs.
Writing for the Web Organize Content in an Inverted Pyramid. Add Headings. Write Concisely. Write actively, not passively. Use Bulleted and Numbered Lists. Link and Bold Important Pieces of Information. Link Meaningful Words. Avoid acronyms and jargon.

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