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China first established its Trademark Law in 1982. The two principal pieces of legislation forming the trademark system are the Trademark Law, and the Unfair Competition Law.
In China, well-known trademarks are protected under the Trademark Law, which provides for a broader scope of protection than in the US.
What is a trademark example? Almost all company have logos, symbols, a piece of music, phrases, and colors that identify their brand and products. Examples of well-known trademarks include Apple, Nike and Coca-Cola.
Registering Business Trademark in Chinese Characters One very important way of protecting your trademark in China is to register it using Chinese characters. This helps protect it in the local Chinese market because people can recognize and know about your brand.
In China, the Trademark is designated by the two symbols, R and TM. The Trademark symbol TM is a provisional symbol, used for applied but undetermined Trademarks before the Trademark Certificate.
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Article 10. Any foreigner or foreign enterprise intending to apply for the registration of a trademark or for any other matters concerning a trademark in China shall entrust any of such organizations as designated by the State to act as his or its agent.
A trademark in China is valid for ten years from the date of registration.
The first trademark legislation was passed by the Parliament of England under the reign of King Henry III in 1266, which required all bakers to use a distinctive mark for the bread they sold.
The company must either directly file an application with the China Trade Mark Office (CTMO) or file the application through the World Intellectual Property Organization (WIPO). If choosing the latter, the trademark application must be based in the country where the mark is currently registered.
Trademarks in ancient China are visible on gold coins and seals, which include unique imprints or drawings in the metal to identify the owner or manufacturer. The idea of adding emblems and symbols was also popular in medieval Europe.

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