How to Define Your Target Audience - Healthcare Success 2026

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  1. Click ‘Get Form’ to open it in the editor.
  2. Begin by entering your organization details in the 'Organization' field, followed by the contact name, title, email, and address. This information is crucial for identifying your submission.
  3. Fill in the 'Target Audience' section by specifying 'Oncology Nurse', ensuring that your resource aligns with this demographic.
  4. In the 'Resource Purpose' field, clearly articulate the intent of your resource. This helps reviewers understand its significance.
  5. Indicate whether the resource is currently in development and select 'Renewal' under Application Type if applicable.
  6. Provide a brief description of the clinical relevance of your resource, highlighting its importance in cancer care.
  7. Complete the ONS Seal of Approval application checklist by confirming that your resource meets all necessary criteria outlined.
  8. Attach any required documents such as completed applications and electronic files directly within our platform for seamless submission.

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The target audience can include not only direct consumers, but also those who make purchase decisions or influence them. Such people are called decision makers, or reference groups. For example, doctors are reference groups for patients when buying medicines.
Investing in market research can provide valuable insights into your target audience. Surveys, focus groups, and analytics tools can help you gather data on customer preferences, buying behavior, and motivations. Use this information to refine your marketing strategies and improve customer satisfaction.
Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.
Targeting involves selecting specific segments most likely to benefit from your services and providing healthcare tailored to their needs. Positioning involves presenting your services in a way that appeals to your target segments.

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