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How to define your target audience in six steps Step 1: Define what you offer. Step 2: Conduct market research. Step 3: Create customer avatars. Step 4: Research your competitors. Step 5: Separate your audience into segments. Step 6: Stay objective.
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable.
On this page Step 1: Identify Existing Ideal Customers and List Their Characteristics. Step 2: Identify the Problems You Solve and the People Who Benefit the Most From Your Solution. Step 3: Evaluate Your Data and Create Your Target Market Draft. Step 4: Compare Your Target Market Draft Against Real People.
There are four common target marketing strategies: mass (undifferentiated) marketing, differentiated marketing, niche marketing, and micromarketing. These four strategies differ in the way they interact with the target market or potential buyers.
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Here are some of the most important factors to consider when identifying your ideal HCP audience: Healthcare Specializations. Prescribing Habits. Demographic Information. Location. Work With PDQ Communications to Identify Target the Ideal HCPs for Your Needs!
There are many ways to define a target market, including demographics, psychographics, firmographics, and customer behavior. Research suggests that thoroughly preparing a market strategy, which includes identifying a target market, could lead to marketing success.
A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.

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