Beware of deceptive sales practices during Medicare's 2025

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Paid marketing skews heavily toward Medicare Advantage, which is more than twice as profitable for private insurers than any other type of coverage they offer. Nearly 9 out of 10 TV ads that ran last fall focused on Medicare Advantage, ing to the Kaiser Family Foundation.
The celebrity endorsers are almost always men. Ex-NFL star Joe Namath was the most prolific, appearing in ads that aired nearly 56,000 times over the period, or about 10 percent of all airings of Medicare Advantage ads that season.
Marketing Rules. CMS also regulates marketing and plan presentations, including when youre allowed to market, and how you market. Agents must wait until October 1 to begin marketing next years plans to potential beneficiaries and cannot enroll members until October 15.
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People also ask

Dont share your Medicare Number or other personal information with anyone who contacts you by phone, email, or approaches you in person, unless youve given them permission in advance.
Q: Why are we seeing Medicare Advantage plans advertised everywhere? A: Insurance works when you have large numbers enrolled; it is a risk-based business. Just like car or home insurance, the more people who pay into the risk pool, the more the risk is spread, which benefits the insurance company.
Effective July 10, 2023, any material or activity which mentions any benefit including vision, dental, hearing or premium reduction will be considered marketing by CMS and, as such, must be submitted via CMSs HPMS system for review and approval.
One explanation: The plans are often cheaper than paying for a Medicare supplement, sometimes referred to as Medigap. Another reason for the growth may be the docHubly larger commissions the government pays to brokers selling Medicare Advantage plans.
Answer: The company the commercial is for pays for the commercial. For example, if the ad is for Humana plan, Humana would pay for it.

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