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You should look for partners that have a similar or complementary target market, product, or service, as well as a compatible culture, vision, and values. You should also evaluate their reputation, credibility, and influence in their field.
Strategic partnerships are relationships between two entities (most commonly two companies) with overlapping or complementary products or services that aim to achieve a mutually beneficial result. Strategic partnerships are also commonly referred to as an alliance or joint venture.
A strategic partnership is a tailored business relationship between two or more participants based on mutual trust, openness, shared risk and shared advantages, which enhances competitiveness and common business performance compared to the one the organizations involved would be able to achieve on their own.
16 ideas for developing strategic partnerships Make your pitch hyper-targeted. Look for overlapping core values. Establish criteria where both parties can win. Be confident. Conduct a partnership audit. Look for the right team at the right level. Show your product in action. Take your time.
Prioritize your prospects You should also consider the timing and urgency of each partnership, as well as the availability and interest of the partner. You should aim to create a shortlist of the most promising and realistic partners that you can approach and engage with.
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Priority Partners is owned by Johns Hopkins Health Plans and the Maryland Community Health System.
How to find strategic partnerships: 15 easy ways Search Google. Join affiliate networks. Use specialist tools. Search Instagram hashtags. Use an influencer marketing platform. Attend networking events. Join online forums and groups. Invest in paid advertising.
Some good examples of strategic partnership agreements between brands that you may have heard of include Starbucks in-store coffee shops at Barnes Nobles bookstores, HP and Disneys ultra hi-tech Mission: SPACE attraction, and Nokia and Microsofts joint partnership agreement to build Windows Phones.

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