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Affirmative fair housing marketing plan 2026

The document outlines the requirements for completing the Affirmative Fair Housing Marketing Plan (AFHMP) form, which is necessary for applicants seeking participation in HUD's multifamily housing programs. It emphasizes the use of Nuance software for form completion and details the information needed regarding project demographics, marketing strategies, and compliance with fair housing regulations. The AFHMP aims to ensure equal housing opportunities by targeting outreach to demographic groups least likely to apply for housing, thereby promoting diversity and inclusion in housing markets.

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Click ‘Get Form’ to open the Affirmative Fair Housing Marketing Plan in the editor.
Begin by filling out Section 1a with the Project Name and Address, ensuring all details including City, County, State, and Zip Code are accurate.
In Section 1b, enter the Project Contract Number. Follow this by specifying the number of units in Section 1c.
Complete Section 1d by providing the Census Tract information and define your Housing Market Area in Section 1e.
For Section 1f, input the Managing Agent's details including name, address, telephone number, and email address.
Continue through each section methodically, ensuring you check all applicable boxes in Sections 2a to 9 regarding demographics, marketing activities, and staff training.
Once completed, review your entries for accuracy before saving or exporting your document for submission.

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How often do you update the affirmative fair housing marketing plan?

AFHM Plans must be reviewed at least every five years or when there are docHub changes in the demographics of the project or the local housing market area.

What is an affirmative fair housing marketing plan?

Affirmative Fair Housing Marketing Plan (AFHMP) is designed to identify those minority and underserved populations (i.e., protected classes) who are otherwise least likely to apply to a given project and outline steps and actions to take to specifically market a project to those populations.

What is an example of affirmative marketing?

For example, if the neighborhood is 10 percent Hispanic/Latino and the region is 30 percent Hispanic/Latino, affirmative marketing could include ads with Hispanic/Latino models, a booth at Cinco de Mayo festivals, and direct outdocHub to Hispanic/Latino Churches.

How can I promote fair housing?

If you are interested in taking a stand for fair and equitable housing in your community, we encourage you to get involved in local fair housing advocacy. Stay plugged in to organizations, coalitions, and other groups that are doing work to advance fair housing and equitable communities.

What is affirmative marketing?

The concept of affirmative marketing is to conduct both broad and targeted outdocHub to contact those least likely to apply for available housing units. Housing developers and managers are responsible for creating and implementing such plans.