Shipley capture plan template 2025

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  1. Click ‘Get Form’ to open the Shipley Capture Plan Template in the editor.
  2. Begin by filling out the 'Executive Summary' section. Clearly articulate your value proposition and ensure it aligns with customer needs.
  3. Move to the 'Competitive Analysis' field. Here, identify key competitors and outline their strengths and weaknesses relative to your proposal.
  4. In the 'Resource Allocation' section, specify the resources required for your proposal. This includes personnel, budget, and timeframes necessary for successful execution.
  5. Complete the 'Win Strategy' area by detailing how your proposal meets customer expectations and stands out from competitors.
  6. Finally, review all sections for clarity and coherence. Utilize our platform's editing tools to make any necessary adjustments before saving or sharing your completed template.

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Identify Opportunities Early. The first step in your capture plan is to identify opportunities before they arise. Analyse Your Competition. Define Customer Pain Points. Evaluate Costs and Value. Design an Action Plan. Send a Proposal and Negotiate. Analyse Your Performance.
Capture planning is the process of identifying opportunities, assessing the competitive environment, and implementing winning strategies oriented toward capturing a specific business opportunity.
This document discusses the 7 pillars of effective proposals: compliance, responsiveness, competitive focus, sales discriminators, win strategy, quality of writing, and visualization. It provides tips for implementing each pillar when planning, organizing, writing, examining and revising a proposal.
Capture process objectives The purpose of a Capture process is to: Identify and qualify opportunities, including risk assessment. Develop a win strategy document your understanding of the customer problem, value adding solutions, price to win, and any capability requirements needed to pursue and win the opportunity.
The Association of Proposal Management Professionals (APMP) recognizes Shipley as a top process and offers a certification on it. While it is an excellent process used by many major organizations, for some smaller teams, Shipley can be overkill.

People also ask

One of the most widely acclaimed methods is the Shipley Method - a comprehensive framework that guides contractors through the complex process of winning government contracts. Used by a large portion of the top Fortune 100 companies, the intricacies may be far more complex than what your smaller team is capable of.
A capture strategy in government contracting refers to a systematic approach employed by businesses to identify and pursue lucrative government contracts successfully.

shipley business development lifecycle