Shipley capture plan template 2025

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A capture plan usually features the following elements: Opportunity identification. Competitor analysis. An analysis of the cost and your potential for success. Customer pain points identification and analysis. An action plan for effective product or solution selling.
The Shipley Capture Process is a structured methodology renowned for boosting win rates in competitive government bids. Yet, even the most meticulous capture plan can flounder without strong relationships at its core.
Elements of a capture plan should always include: A thorough opportunity assessment, a competitive assessment, an assessment of our capabilities, a teaming assessment, and an initial price-to-win analysis.
The purpose of a Capture process is to: Identify and qualify opportunities, including risk assessment. Develop a win strategy document your understanding of the customer problem, value adding solutions, price to win, and any capability requirements needed to pursue and win the opportunity.
Shipley Associates Capture Guide Capture Team Selection and Management. Color Team Reviews. Decision Gate Reviews. Customer Interface. Opportunity Qualification. Supporting the Proposal. Pricing to Win. Teaming.

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A government proposal is essentially a document that proposes a solution in answer to a demand identified in a Federal request for proposal. Capture Management, Business Development, and Proposal Management are the three primary transitional phases of the process.

shipley business development lifecycle