SWOT Analysis.pdf - BASIC MARKETING SWOT Analysis A ... 2025

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The document presents a SWOT analysis for HealthShift, a meal delivery service targeting the elderly population in State College, Pennsylvania. It outlines internal strengths such as freshly cooked meals and professional dietitian involvement, alongside weaknesses like limited brand awareness and food choices. Opportunities include expanding operations and increasing dietitian staff, while threats involve competition from established services and rising raw material costs. The marketing plan emphasizes community engagement, traditional advertising methods, and aims to attract at least 100 patients in its first year by focusing on health-conscious meal delivery tailored to specific dietary needs.

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What does SWOT analysis do in marketing?

SWOT stands for: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify your organizations strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making.

What are the 5 points of SWOT analysis?

The four steps of SWOT analysis comprise the acronym SWOT: strengths, weaknesses, opportunities, and threats.

What is SWOT analysis and examples?

The purpose of conducting a SWOT analysis is to compile information about your business and marketing activities that will help you create actionable steps to enhance your brand. After youve reviewed your research, the final step is to implement your findings into a marketing plan to execute and achieve your goals.