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Products and Services Differentiation Worksheet 2026

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The document is a Product and Service Differentiation Worksheet designed to help organizations evaluate their offerings against competitors. It provides a structured approach for rating various criteria related to product benefits, unique features, perceived quality, pricing, delivery methods, and organizational attributes. By assigning numeric values and weighting these criteria, users can calculate a total value that indicates their competitive advantage through differentiation.

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Click ‘Get Form’ to open the Products and Services Differentiation Worksheet in the editor.
Begin by entering the 'Service or Product Name' at the top of the worksheet. This identifies what you are evaluating.
For each criterion listed, assign a competitive ranking from 0 to 10 based on your product's advantages compared to competitors. Use 0 for no advantage and 10 for complete advantage.
Next, input the weighted value for each criterion if it holds strategic importance. This will enhance the accuracy of your total value calculation.
The platform will automatically calculate the total value by multiplying your competitive ranking by its weighted value, providing insights into your differentiation strengths.
Continue filling out all criteria related to both your offering and organization, ensuring that you assess aspects like perceived quality, delivery method, and customer relationships.
Once completed, review your totals at the bottom of each section to gauge overall competitive advantage effectively.

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