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Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebritys fame or social status to promote a product, brand or service, or to raise awareness about an issue.
Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebritys fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebritys fame to raise awareness or funding around a cause.
An endorsement agreement allows a company to utilize a celebritys name and reputation to advertise a product or service with his permission. A celebrity in this category must be a well-known figure in their area. The endorser (celebrity) is compensated or paid to promote the companys product or services.
And celebrities are paid insanely by the most prominent brands. The bigger the star, the more it earns through brands. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. There are tons of brands that pay a huge amount to their brand ambassadors.
In this blog post, Hollywood Branded examines the top 5 celebrity endorsements that are the most effective and discusses some tips for selecting your celebrity partner. Taylor Swift for Diet Coke. George Clooney for Nespresso. Julia Roberts for Lancome. Charlize Theron for Dior. Dwayne Johnson For Under Armour.
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Cost of hiring a Celebrity for a Commercial Pricing varies from $5,000 to more than a Million dollars depending on the Celebrity you have chosen and the type of project.
No matter how you roll out the campaign, the kinds of deals you can make with celebrities generally fall in one of the following categories: One-Off Celebrity Deals. Unofficial Deals (aka Celebrity Placements) Long-Term Celebrity Deals. Offer the Celebrity Equity. Provide the Celebrity with a Revenue Share.
Brand Positioning: A celebrity can help position the brand or product in the minds of the target market, forming a positive connection. This can increase the brand position over other brands. Lasting Publicity: Even after the endorsement deal is over, consumers will still associate the brand with the celebrity.
The Benefits of Celebrity Endorsements Build brand equity. Prior to Michael Jordan, Nike primarily sponsored tennis and track athletes. Help people remember ads. Make people believe the product contributes to superstar status. Stand out.
In a more general context, an endorsement is an act of saying or showing that you agree with or support something or someone; the endorser may or may not be compensated. For example, a WNBA basketball player may endorse a pair of Nike-brand shoes in a commercial.

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